Brady J. Frey

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“Design Inspired”, maybe more than just inspiration?

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Maybe it’s just me, but when I see the term ‘inspired’ within a design companies title, I almost always become suspicious — it’s akin to a car sales man asking me to trust him… if you have to showcase the meaning, you’re aware the fact you’re blatantly lacking within that very description.

Imagine my surprise as I wake up to find two design firms in a state I call home (well, home away from home for 5 years now as a San Francisco Creative Director, and yes I’m bias to Chicago over Sycamore anyday, I am a city kid) lobbying for the same design inspiration. Sad to say, Design Inspired seems to have been inspired by the layout, style, design, html (even commenting out the old links not relevant to the inspired site), css (hell even the dimensions of the container and names for the classes and id’s), the exact same images, and all around look and feel from Duo Consulting.

It’s difficult enough to make it in an industry full of freelancers and home grown developers, but we succeed by professionalism and support. If you don’t compare your profession to other high end trade services governed by peer rules, then I guess that’s the difference my clients get when they hire me over you.

If you’re a client or potential client of Design Inspired, I’d ask yourself this: If a company will rip it’s own designs from other designers, how unique will your product be from them? What exactly are you paying for then?

It’s a realistic question, and a common one indeed.

Side notation: When doing an angled corner on an organic shape, Design Inspired, It’s important to reference the flow of the organic line into a smooth transition. Don’t fret, we learn this the first go around in Illustrator – don’t angle the square to the exact mid point of the circle, it isn’t a perfect transition as you can see from the edges of your logo. Quark learned this (as I’m sure you’re inspired by) from their prior, and questionable logo design.

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2 Reader Comments::
  1. 1 Steve Juhn says:

    The site seems to be down now. Looks like maybe it was a draft or some such thing. Says coming soon now.

    I can understand where you’re coming from on most of the post, but the arrogant tone is telling. I wouild like you to post every design item you’ve created and let everyone go over them with a fine toothed comb. I’m not saying that what occured was in any way right, I just think you’re being a bit overzealous.

  2. 2 Brady J. Frey says:

    The site was taken down, and the artist admitted/apologized for the plagurizing:
    http://www.webdevref.com/blog/index.cfm?t=Stop!_Thief!&mode=entry&entry=485C98D6-FF0F-BE87-FFC0CE533968602C&dv=link

    http://www.duoconsulting.com/blog/

    http://www.evolvingpage.com/2006/05/18/feeling-inspired/

    Of course my tone is arrogant, I’m offended — if you’d read some of my previous posts I have worked for the Gap, William Sonoma, Old Navy, Nike Town — currently run my own design firm and have been doing this for some years with little need to take a persons design and represent it as my own — so my work is clearly available for display and critique. The next time you think of telling someone to post every design they’ve ever created, maybe you should do a google search on that person:
    http://www.google.com/search?client=safari&rls=en&q=‘brady+j.+frey’&ie=UTF-8&oe=UTF-8

    or maybe a recent interview:
    http://www.hawkwings.net/2006/02/19/talking-mailapp-brady-j-frey/

    or some of the links on the sidebar:
    http://www.pulltoinflate.com/

    …nevertheless, you don’t get the honor of demanding a design display with no link to a website to show your own. It’s akin to an anonymous post.

    Regardless, this is my industry, and it’s something I care deeply about; I see little relevance in playing devil’s advocate here. The code was almost exactly the same except the logo and the company name, the images were completely ripped off with the exact same names in them, the content was copied word for word with, again, the exception of the logo and business name — we’re not talking about ‘going over every detail with a fine tooth comb’, we’re talking about a person mimicking a design firm and displaying the end product as their own almost to a ‘T’, and a website that was up for sometime as the google cache seems to note.

    If you’re a designer with a lot of experience, you’d understand the frustration we feel in this subject — it’s a constant discussion and a constant battle. There’s a gray area we let slide on inspiration, but not when it’s clearly taken word for word. You call it being overzealous, and I assume that’s because it’s either never happened to you, or it’s never affected your business.

    Just a side note, not an accusation — Was this your site Steve? You’re about 20 minutes drive from Sycamore, or so your IP address says. Ironic, my mom used to live in Crystal Lake, close by you – but interesting for all the people in the world to have a response on this subject:). I note it only to say, if it is your site it’s fine to discuss that it was a draft or a learning purpose; to do it in a live manner is wrong, we can explain methods to do it hidden from the internet so you can learn from it if that was the case. Taking the content doesn’t look so much like someone learning, though — so much as taking the code and images would see to be.

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