Keeping himself busy at freelance work, Douglas Hahn discovered this great cyclist advertisement. Can you follow along?
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1 Douglas says:
Interestingly, the ad is taken directly from the experiment a Harvard psychologist did on inattentional blindness back in 1999.
You can learn more here, http://www.apa.org/monitor/apr01/blindness.html –but I think it’s very cool when marketing people tap into science for their work.